Research for digipaks and magazine adverts

This picture is from an entertainment magazine with the focus on a variety of films. This was the front page for the october/ november month for 'Empire'. I scanned it onto the computer after reading through it and examining the types of adverts in it e.g. the size of the advert, styles, genres, size of the D.V.D. digipaks and the differences between D.V.D. digipaks and Music digipaks.

This front cover is taken from the Rock 'n' pop magazine Q. This was scanned on to the computer out of the October/ November issue of the magazine. The magazine talks about different styles of Rock 'n' pop, what's in the charts at the moment, up and coming solo artists and groups, and you can also see the different sizes of adverts and which one size would most suit you and your digipak.

This advert of the basement Jaxx new concert tour was scanned onto the computer from the Rock 'n' pop magazine Q. This is also the size of advert we would like to use in the magazine Q. As the Basement Jaxx are a pop group and there music genre is very similar to that of the Bodyrockers, we thought this would be a good advert to scan in, as we can reflect from this and compare and contrast between the two.

MERCURY REPLY!

After a very short wait Mercury records had replied to our request of permission to use the copy righted track 'BodyRockers- I like the way you move'.

Thankfully permission was granted to use this track solely for the purpose of our media work!

Questionnaire for target Audience

After finding out our target audience was females aged 13-17 i decided to publish a questionnaire to see weather or not our current research was as well predicted as we had thought.

Here are the results of our questionnaire: -

We asked 21 females aged 13-17 a variety of 5 questions which are:-

1) how many of them liked the song by the Body Rockers 'I like the way you move' , 2)If dancing in the video would suit the type of genre it is, 3) if narrative would work for this video, 4) if they on this track on c.d. or any other music player, 5) and if not would they buy it. There was a variety of answers as you can see through our results chart.

After doing this research i found out that narrative would not suit this type of music video and therefore we would use the physical movement of dance to pursue what our target audience wanted. I also found out that half the people who didn't own this track on c.d. or any other music player would but this track on c.d.

Overall i think that our target audience are happy with the plans for our music video and the results from the questionnaire prove that. if i was able to do another questionnaire i would probably try and ask males of that age, to see weather or not there views differ from the opposite gender.