Digipak design idea

Here is our digi-pack design, we decided to use screen shot from our actual video, and we thought that by using the bright colours, as a way of keeping the bright coloured back ground convention of the video genre, it would flow throughout the whole advertisement procedure, from our magazine advert, to our actual video we chose to use the two dancers from our video to appear on the front cover, also, we used a shot of one of the backgrounds from our video too. all these links we feel are enough to show the audience that there is a connection between the music, video, advertisement ect. We feel that our digipack design appeals to our audience, as we have followed the following conventions; we used good looking models/dancers, we used bright colours to make it attractive, we've used clear, bright font, which we feel is representative of the music, modern, and dance.