In my treatment, I have studied in close detail the conventions and featured aspects that are most commonly used in the current pop industry music video. I feel that by incorporating these into my video, it will enable our group to create a successfull pop music video.
The music video will contain the following features;
Mosaic style camera editing (some repetition and fast pased editing)
Green screen,(based on the highly sucessful iTunes advert, which shows dancers silouhette completely blacked out, and the backround will be many colours, and in many settings) to acheive this effect, I will work on final cut, using a club backround with strobe lighting to give the audience a high intense feeling, as this is the emotion the song is portraying, and as with the lyrics, the song is insinuating that the male is singing of an attractive woman, dancing in a club.
The Lighting will be mainly focused on the dancer(s) however when the Green screen is shown, it will be the backround that will be main focus, and will be made brighter.
Pace- The pace will be very fast, as like other videos in the genre(such as ultrabeat, basshunter, and 3oh!3) we will make the video pace more intense as the music builds up, for example, in the chorous, the music is built up with few musical instrument that are gradually incorporated and the volume is slowly turned up as the lead vocal controls his voice to correspond with the music.
The Preformance- as with other pop videos (such as katy perry, or Pussy Cat Dolls) the performance is the main aspect of the video, as is dancing being the most important part of the video, as it takes up the most time, compared to the other effects that I will be using whilst editing.
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